The journey started with a beat.
New York’s influence on street culture and hip-hop helped shape ILLEST into the global brand it is today. We’re proud to introduce the ILLEST City Series, paying homage to the cities that made us.

First stop: New York.
For this special release, we tapped in with our good friends from New York — bridging cultures through automotive, streetwear, and the spirit of hustle.

The ILLEST City Series: New York celebrates the city that set the standard — raw, relentless, and always moving forward.

Limited release.

Special thanks to our friends and family at @primenyc_ and @tough.club for locking in with us and making this possible.